Do you think you’re using Craigslist real estate marketing to its full potential yet? Or does it appear as though you are merely earning roughly a 1 to 2 percent response rate using your ads? If that is so, we’ve found the remedy you may need to start creating more engaging and reliable ad copy.
This four part method is entitled the “Craigslist Ad Sandwich.” Simply by using a proven solution, it will be possible to target and attract higher quantities of leads while improving visitor satisfaction. If you are wondering how this is attainable, just take a couple of minutes on Craigslist to evaluate your own local community first.
What you’ll discover is a hoard of Craigslist real estate marketing ads that are just about identical. Though the content is varied, each and every post will generally stick to the exact same format that always results in poor conversion rates. We prefer to refer to this as the “traditional classified listings technique.”
Instead of working on lead capture, a lot of real estate experts are simply marketing their businesses with hardly any call to action. Thus, in order to establish good rapport with your prospective clients and ensure that you’re maximizing your results, let’s dive into the four elements of a highly effective Craigslist ad.
Step 1: Attention Seeking Heading
First, each and every ad you produce has to have a compelling headline. Unless your title focuses on features or benefits that may arouse curiosity, individuals will never click on your ads. It’s as though your ad does not exist. Therefore, make sure that each and every headline sticks out to completely benefit from Craigslist real estate marketing.
Step 2: Image Advertisement With Good Call to Action
As soon as individuals visit your post, the very first thing they need to discover is a banner or image ad that links to an offer specific squeeze page. Be sure that this contains a solid call to action, that will compel visitors to click through to find out more about your list of rent-to-own properties, foreclosures, first time home buying opportunities, or another particular niche.
Step 3: Property Information With Link to Single Property Landing Page
Underneath the image, you can include a really quick explanation of a home as well as an html link that points to a property specific squeeze page from your Craigslist real estate marketing ad. Once a person lands on this page, they’ll be able to obtain even more specifics as well as opt in for “more homes just like this.”
Step 4: Second Call to Action
For a second time, you’ll be able to direct prospects to the same squeeze page that was utilized in step two, except now you should either use an HTML link or image ad with another call to action. Various agents wish to test an alternative lead capture page for this offer, particularly if they are building generic ads to draw in both buyers and sellers.
Our recommendation is that you begin following through on this approach right away to produce the greatest results. If you need further guidance on putting together the ideal campaign, visit us at Craigslist real estate marketing to sign up for more coaching and training.
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